DeepSeek Needs Major Product Enhancements to Attract Users and Compete with ChatGPT: Insights from Bobble AI’s Market Study
Analyzing DeepSeek’s Performance Against ChatGPT
Introduction
As the AI chatbot landscape evolves, the competition is fierce, particularly between new arrivals like DeepSeek and established players like ChatGPT. According to Bobble AI’s Market Intelligence division, early data provides insights into DeepSeek’s initial traction and the challenges ahead in gaining more users.
Commitment to User Privacy
Bobble AI has emphasized a strong commitment to ethical data practices. The findings on DeepSeek’s performance were gathered with stringent privacy measures in place, ensuring that all information was anonymized and aggregated to protect user identities.
Early User Trends: New Installs
Initial Performance
DeepSeek’s launch brought about expectations, as initial installs saw a satisfying start—although not on par with ChatGPT. The installed user base experienced a significant rise in week three, peaking in week four before a noticeable decline set in during the following weeks. By week six, new installs had retreated to lower levels, completing a bell curve pattern that typically indicates a product quickly reaching its saturation point.
Growth Potential
Despite these fluctuations, DeepSeek’s ability to amass a substantial number of installs within such a short timeframe indicates potential for future growth. Continuous product updates and enhancements may allow it to become a more serious contender against ChatGPT.
Engagement Metrics: Open Rates
Trends Over Time
Open rates, reflecting how many users interacted with the app after installation, showed a promising start for DeepSeek. The initial surge in interest led to virtually all new users engaging with the app. However, as the novelty wore off, the open rate began to stabilize around 48%, mirroring ChatGPT’s rate. Unlike DeepSeek, ChatGPT saw a gradual increase in its open rate over the studied six weeks, emphasizing its market stability amidst the rise of a new competitor.
Average Sessions per User
The engagement statistics reveal a stark contrast between DeepSeek and ChatGPT. The average sessions per user over six weeks indicated that ChatGPT users engaged with the app more than double the frequency of DeepSeek users. Initially, the excitement surrounding DeepSeek may have elevated its usage, but it quickly dwindled, showing a clear preference among users for ChatGPT.
Session Duration Insights
In terms of time spent on the apps, ChatGPT also holds a significant advantage. The average session duration for ChatGPT users was consistently about double that of DeepSeek. This suggests that not only are ChatGPT users more engaged in terms of frequency, but they also spend more time interacting with the app.
Key Takeaways from User Engagement Data
- Initial Interest: DeepSeek successfully captured user interest at launch, indicating its potential as a competitive tool.
- Temporary Enthusiasm: The quick drop in new installs and engagement signals that users remain unconvinced enough to shift away from ChatGPT.
- ChatGPT’s Dominance: ChatGPT retained its lead across all key engagement metrics, reflecting strong user loyalty and consistent usage patterns.
- Future Prospects: For DeepSeek to establish itself, it will need to implement significant improvements and maintain user engagement.
The Path Forward for DeepSeek
Launched at a fraction of the cost compared to ChatGPT, DeepSeek initially garnered positive media reviews and market anticipation. The early user data indicated a warm reception and a spike in usage during the first few weeks. However, as engagement metrics declined, it became evident that users preferred to stick with ChatGPT rather than transition to DeepSeek.
Ankit Prasad, Founder and CEO of Bobble AI, remarked, “The report highlights the balance between marketing and performance. It shows how initial excitement can be generated, but long-term success hinges on product performance and user satisfaction.”
This insight serves as a valuable lesson for emerging brands, emphasizing the need for focus on product quality to achieve sustainable user engagement and growth in an increasingly competitive market.
