Exploring GenAI Opportunities Across Industries and Use Cases: Insights from KPMG Data
Insights from the AI Copilot Podcast
The AI Copilot Podcast is your source for understanding the latest advancements in AI Copilot and agent technologies developed by Microsoft and its partners. This episode features guest Tom Smith, who shares insights from a KPMG study that evaluates the extensive business potential created by Generative AI (GenAI).
Key Findings from KPMG’s Analysis
Comprehensive Data Set
KPMG’s research is based on a thorough analysis of 17 million companies and 3 billion data points. The study utilized an AI-driven value assessment model, which also examined 7,000 public companies in great detail. Here are some of the primary findings from this research:
Investment Plans: 68% of executives are gearing up to invest between $50 million and $250 million in GenAI in the coming year. However, half of these companies have yet to establish return on investment (ROI) while they expand their GenAI initiatives.
Potential Market Size: The market potential for these over 7,000 companies could reach up to $136 million. This optimistic scenario takes into account various levels of complexity in GenAI applications—from simple to more complex tasks.
Savings Potential: When exploring low, medium, and high complexity applications, the projected opportunity translates to 21.7% of total salary costs for these companies.
Sector-Specific Opportunities: The healthcare sector shows the highest opportunity at 22.8% of salary costs, followed closely by the financial services industry at 22.6%.
- Adoption Barriers: Among the challenges faced in implementing GenAI, 85% of participants highlighted data quality as a significant obstacle. This was followed by concerns about risk management—including privacy and cybersecurity—cited by 71% of respondents, and change management difficulties, which were mentioned by 46%.
For a deeper look into these findings, you can refer to the comprehensive study available here.
Upcoming Event: AI Agent & Copilot Summit
In 2026, San Diego will host the AI Agent & Copilot Summit, set for March 16-18. This event focuses on identifying opportunities, impacts, and results related to Microsoft Copilot and AI agents. Building on the momentum from its successful 2025 edition, this summit promises to be a pivotal gathering for stakeholders interested in the practical applications of AI technology. More information can be found at the official summit website.
Why This Matters
Understanding the opportunities and challenges associated with GenAI is crucial for businesses aiming to remain competitive in a rapidly evolving landscape. As organizations increasingly turn to AI-driven solutions, insights from studies like the one conducted by KPMG can guide executives in their investment decisions. It underscores the importance of both recognizing potential benefits and addressing the barriers that could hinder successful AI implementations.
By staying informed through resources such as podcasts, research studies, and industry events like the AI Agent & Copilot Summit, businesses can navigate the complexities of integrating AI technologies into their operations effectively.
