Celebrating 50 Years of Microsoft: Fostering AI-Driven Growth and Resilience in the Adriatic Region
Microsoft’s 50 Years of Innovation in AI
As Microsoft reaches the milestone of its 50th anniversary, it reflects on its significant contributions to the world of artificial intelligence (AI) and technology as a whole. Originally launching with groundbreaking systems like MS-DOS and Windows, Microsoft has consistently pushed the boundaries of personal computing. The company has also made a lasting impact on the gaming industry with the Xbox and is advancing cloud technology with platforms like Azure. Microsoft continues to innovate with AI technologies, such as Copilot, and is at the forefront of quantum computing with developments like the Majorana 1 chip.
Leading the Intelligent Age
Today, Microsoft is a major player in what is termed the Intelligent Age, providing a trusted AI platform along with advanced tools and expert services. The company aims to empower individuals and organizations globally to collaborate and innovate more efficiently.
Investment in Europe
Microsoft has actively engaged with the European market for more than 40 years. Over the past 16 months alone, the company has invested over €20 billion in AI and cloud infrastructure across Europe. This investment helps drive economic growth and innovation, enabling customers and partners in the region to succeed.
AI Vision for the Adriatic Region
In celebrating its achievements, Microsoft is focused on the future, particularly in the Adriatic region. Kalin Dimtchev, Microsoft’s Country Manager for Adriatic, stated, “Our priority remains supporting customers and partners in driving AI transformation with cutting-edge technology.” He emphasized that forward-thinking entities are already utilizing AI to enhance productivity and economic growth. By ensuring that AI solutions are inclusive, secure, and relevant, Microsoft aims to create an innovative future for the Adriatic audience.
Capitalizing on Local Talent and Partnerships
The potential for AI in the Adriatic region is already being realized through numerous collaborations with both public and private sectors. Some key initiatives include:
- LAQO: Croatia’s first fully digital insurance company, developed an AI assistant with Infobip.
- Serbia’s Office for IT and e-Government: Utilizes Microsoft Security Copilot to resolve cybersecurity issues 30% faster.
- Neuroblast: A startup transforming neurorehabilitation with AI-driven tools for interactive devices.
- Zavarovalnica Triglav: A leading Slovenian insurance firm that has modernized its customer service through AI automation.
Expanding AI Capabilities
Microsoft’s AI tools, especially the Microsoft 365 Copilot, are being made available in local languages including Bulgarian, Croatian, Serbian, and Slovenian. Recent updates to Copilot include improved memory and personalization features, which help it perform multi-step research tasks.
Resilience Driven by AI
With various challenges affecting Europe and increasing digital demands, AI is viewed as essential for resilience and growth. Microsoft is dedicated to providing secure, AI-driven solutions that bolster the region’s digital economy. Their Azure AI Foundry, which recently gained new functions, provides developers with access to more than 1,800 foundation models from top AI organizations.
Commitment to Skill Development
Microsoft aims to enhance AI skills across Europe, having already trained over 2.9 million individuals in digital competencies with a target to reach 8 million by 2025. Initiatives include hackathons, AI Skills 4 Women programs in collaboration with Founderz, and various free learning opportunities via platforms like LinkedIn Learning and Microsoft Learn.
Support for Public Sector Transformation
Kalin Dimtchev highlighted the importance of AI in enhancing government efficiency, stating, "Governments that embrace AI not only enhance their own efficiency but also set the pace for businesses to innovate." Local talent propels these efforts, with the Microsoft Development Center Serbia evolving into a significant engineering hub focused on AI development.
Future Focus on Talent and Innovation
With AI seen as a General-Purpose Technology (GPT), Microsoft is committed to ensuring its benefits are widely shared. By investing in local talent, innovative infrastructure, and industry-leading solutions, Microsoft is helping to shape an AI economy grounded in European principles like privacy and transparency.
Microsoft’s enduring partnerships and strategic investments in the Adriatic region further solidify its commitment to fostering innovation and collaboration, opening new avenues for economic growth and opportunity.
