Newman’s Own Reduces Expenses to Support More Children with Microsoft 365 Copilot
Boosting Campaign Efficiency with Copilot
The marketing landscape is constantly evolving, and teams need to adapt quickly to keep up. At Newman’s Own, the marketing team has successfully tripled the number of campaigns they operate in just one month, thanks largely to a tool called Copilot. This innovative software has proven to be a game-changer for creativity and productivity.
Faster Campaign Development
Riley McCarthy, the Social Media Manager at Newman’s Own, explains the transformation Copilot has brought to their workflow. “Before using Copilot, creating a campaign brief could take me up to three hours. Now, I can generate an outline within 30 minutes to an hour.” This significant time savings allows her to focus on essential messages and key performance indicators (KPIs).
With trends in social media changing rapidly, McCarthy finds Copilot helpful in putting a unique spin on current events, making their campaigns more relevant. “I can manage multiple campaigns each month now because I have the extra time to think of more innovative ideas, leading to a greater visibility for our brand,” she notes.
Copilot: A Collaborative Tool
McCarthy views Copilot as more than just a software; she likens it to having an extra team member. “It helps me develop ideas and push past creative blocks,” she says. This collaborative aspect makes brainstorming feel more dynamic, allowing team members to build on each other’s suggestions.
Jennifer Millones, the Chief Legal Officer at Newman’s Own, echoes McCarthy’s sentiments about Copilot’s collaborative capacity. She refers to the tool as her “junior associate” for managing legal inquiries and gathering necessary citations. “It significantly speeds up my ability to support the company,” she adds. By using Copilot, Millones can simplify complex legal documents, making contracts easier to understand. It also assists her in composing company-wide emails that sound more approachable, eliminating intimidating legal jargon.
Streamlining Information Processing
Within the Logistics and Transportation team, Copilot continues to prove its worth. Sherry Linson, a director in the department, shares her experience. “I receive countless industry publications every day. Copilot summarizes each one for me, allowing me to gather essential information in just 30 minutes, compared to the entire morning it used to take,” she says.
Thanks to these summaries, Linson can quickly identify cost-saving strategies and develop new initiatives. She describes Copilot as her personal information database and creativity platform—an essential resource that puts a wealth of knowledge right at her fingertips.
Leveraging AI for Diverse Applications
The benefits of Copilot extend across various departments, showcasing its versatility and effectiveness in boosting productivity. Whether it’s drafting marketing materials, crafting legal documents, or managing vast amounts of information, Copilot stands out as a valuable tool that enhances collaboration and creativity.
By automating mundane tasks and simplifying complex processes, Copilot allows employees to focus on higher-level thinking and innovation. Ultimately, in an industry where speed and adaptability are essential, tools like Copilot are revolutionizing the way businesses operate.
In summary, the experiences at Newman’s Own illustrate how effectively integrating technology into daily workflows can yield positive results. By harnessing AI tools, teams can not only increase output but also enrich their creative processes, leading to a more dynamic and responsive organization.
