Kia Introduces Generative AI Assistant in Europe

Kia has launched a new AI Assistant voice recognition system in Europe, building on its previous releases in South Korea and the U.S. last year. This advanced tool is designed to enhance connectivity and improve the overall driving experience.

Activating Your AI Assistant

Drivers can engage the AI Assistant in two ways: by pressing a voice recognition button located on the steering wheel or simply by saying “Hey Kia.” Once activated, the assistant listens to voice commands and responds with relevant details, helping users navigate various features of their vehicles.

Versatile Assistance for Drivers

Kia’s AI Assistant is remarkably flexible, capable of providing information on a wide range of topics. Whether you want to learn about your vehicle’s specific features, need suggestions for your next camping trip, or are looking for music recommendations, the assistant is ready to help. The company emphasizes that the more precise your questions are, the better the responses you will receive.

Boosting Driving Convenience

One of the key benefits of the AI Assistant is its potential to simplify some aspects of driving. For instance, if you’re stuck in heavy traffic, you might want to inquire about Kia’s Highway Driving Assistant feature. This system is designed to manage your vehicle’s speed and maintain a safe distance from other cars on the road. The AI Assistant can provide details about how this feature works and how drivers can use it effectively to enhance their driving experience.

Availability of the AI Assistant

Currently, the AI Assistant is available in the U.S. version of the K4 model, as well as in the South Korean EV3 and the European EV3. Kia has plans to roll out this system to additional models equipped with the ccNC infotainment system in the future. This expansion reflects the company’s commitment to integrating innovative technology into a broader range of vehicles, making advanced features more accessible to its customers.

This advancement not only emphasizes Kia’s focus on enhancing driver experiences through technology but also aligns with the growing trend of automotive brands increasingly integrating AI in their vehicles to make driving safer and more enjoyable.