Ouster Introduces Gemini Software and BlueCity Drives for 2024
Ouster, Inc.’s Significant Growth in Smart Infrastructure
Introduction to Ouster and Its Technology
Ouster, Inc. is a prominent provider of lidar sensors and solutions that enhance various sectors, including intelligent transportation systems, logistics, crowd analytics, and security. In 2024, Ouster reported impressive growth, particularly in the smart infrastructure sector. The company’s software-attached bookings surged by over 60% compared to the previous year. This spike is set to bring Ouster’s total software deployments to more than 700 locations, reflecting a strong demand largely driven by clients in transportation and logistics, with additional interest in security and crowd analytics.
Expansion of Ouster Gemini Platform
Released two years ago, the Ouster Gemini 3D digital lidar perception platform is rapidly gaining traction. The platform is expected to be adopted in over 300 locations globally. A significant recent deal involved a major commercial real estate firm that will utilize Ouster’s technology to track foot traffic at two of its largest retail properties, marking Ouster’s most substantial transaction in crowd analytics to date.
Furthermore, in early 2025, a leading global technology firm renewed its Ouster Gemini license for over USD 1 million, solidifying this as the company’s largest software agreement.
Growth with Ouster BlueCity
Ouster is also seeing increased adoption of its Ouster BlueCity traffic management solution, which is projected to expand to over 400 sites. Earlier this year, Ouster secured a USD 2 million contract to extend this solution in Chattanooga, Tennessee, contributing to what is recognized as the largest lidar-powered smart traffic network in the U.S. This expansion followed a successful pilot project that achieved a 100% reduction in near-miss incidents at a high-risk intersection.
Recently, Ouster’s partner, Econolite, announced their plans to implement Ouster BlueCity in Utah, highlighting the solution’s growing reputation. The product received top ratings during a technical review compared to six other lidar detection systems, underscoring its effectiveness.
Strategies for Market Expansion
To tap into the USD 19 billion market opportunity presented by smart infrastructure, Ouster has broadened its reach by rolling out new software features and forming strategic partnerships. Here are some of the key strategies the company has implemented:
Cloud Portal for Ouster Gemini: This feature allows users to configure, manage, and view all lidar deployments in real time through a secure web interface, simplifying operations.
Exclusive Traffic Technology Partnerships: Ouster has partnered with technology providers covering nearly 20 states in the U.S. and Canada, accelerating the sales of Ouster BlueCity to various municipalities.
NEMA TS2 Certification: The company achieved System-Level NEMA TS2 Certification to expedite the adoption of Ouster BlueCity as a viable detection system for traffic regulation across North America.
- Integration with Genetec Security Center: This collaboration enables customers to combine lidar sensor data with video surveillance in one interface, enhancing operational efficiency.
CEO’s Insights on Future Growth
Ouster’s CEO, Angus Pacala, has expressed optimism about the company’s future, emphasizing that the substantial increase in software-attached bookings, along with new software features and extended partnerships, will foster increased adoption of digital lidar solutions in the burgeoning smart infrastructure market. Pacala highlighted the company’s committed sales strategy aimed at expanding their presence in the Americas, EMEA, and APAC regions.
Ouster’s strategic initiatives and innovative products position it as a key player in the evolving smart infrastructure landscape, where demand for advanced technology solutions continues to rise.
