Lawmakers Seek Enhanced Regulations on AI, Addressing Deepfakes, Policing, Mental Health, and More

New AI Regulations in Utah: A Comprehensive Overview
Utah lawmakers have recently taken significant steps to address the implications of artificial intelligence (AI) through a series of new laws. These legislative actions cover various aspects of AI, including its use in mental health therapies and law enforcement, with the aim of ensuring consumer protection while fostering innovation.
Establishing the Utah Office of Artificial Intelligence Policy
In 2024, the Utah Legislature laid the groundwork for AI regulation by creating the Utah Office of Artificial Intelligence Policy. This new office serves as a regulatory sandbox, encouraging collaboration between the state and the private sector. Its mission involves not only regulating AI technologies but also promoting their beneficial applications.
Addressing AI in Mental Health Care
One of the most critical areas where AI is being applied is mental health care. Given the shortage of mental health professionals, AI tools can potentially provide much-needed support. Representative Jefferson Moss, the House majority leader, emphasizes the hopeful prospects of AI as a "therapist in your pocket." However, he also pointed out significant concerns regarding data privacy, deceptive advertising, and the ethical use of AI in sensitive environments.
Key Features of HB452
Rep. Moss sponsored HB452, which was unanimously passed and signed by Governor Spencer Cox. This law introduces consumer protections specifically for AI chatbots that provide mental health services. Key provisions include:
- Data Privacy: AI chatbots must not sell personal information collected during sessions. The data can only be used for the mental health services provided.
- Advertising Transparency: Any advertisements presented by the chatbot must be clearly labeled as such. Moreover, businesses cannot tailor ads based on client information shared in conversations with the AI.
- Disclosure Requirements: The bill mandates that chatbots must inform users that they are not communicating with a human. Failure to disclose this can result in fines up to $2,500 for each offense.
Additional AI Legislation
In addition to HB452, Utah has enacted several other bills that address various uses of AI technology.
SB180: AI in Law Enforcement
SB180, sponsored by Senator Stephanie Pitcher, targets the use of AI in law enforcement, particularly for generating police reports. The law requires that when AI is used to create reports based on video or audio recordings from body-worn cameras, the author of the report must verify its accuracy. Agencies must also establish an AI policy to outline their use of AI technology.
SB226: Consumer Protection Amendments
Senate Majority Leader Kirk Cullimore sponsored SB226 to refine AI legislation regarding consumer interactions. This law narrows the requirement for AI disclosure to "high risk" interactions, such as legal and medical advice. Companies that fail to comply with these provisions may face fines of $2,500 per violation.
SB271: Addressing Deepfake Technology
Senator Mike McKell introduced SB271, which extends protections against unauthorized use of an individual’s likeness in advertisements. This law specifically targets deepfake technology exploited for misleading or deceptive purposes. Victims can pursue legal action to reclaim profits made from unauthorized use of their image or identity.
SB332: Extending AI Policy Framework
Additionally, SB332 extends the life of the Artificial Intelligence Policy Act until July 2027, ensuring ongoing oversight in this rapidly evolving field.
Final Remarks
Utah’s proactive approach to regulating artificial intelligence symbolizes a growing recognition of both the potential and the pitfalls of this technology. By creating a legal framework that addresses privacy concerns and promotes ethical usage, lawmakers aim to harness the benefits of AI while protecting consumers. Such measures may serve as a model for other states considering similar regulatory actions.