India Achieves 4th Place in Global Traffic to DeepSeek with 43.36 Million Monthly Visits

The Rise of DeepSeek: A New Challenger in AI Tools
Introduction to DeepSeek
DeepSeek, a Chinese AI startup, has been making waves in the artificial intelligence landscape, establishing itself as the fastest-growing AI tool. Following the launch of its R1 reasoning model, which caught attention for its influence on the stock market, DeepSeek has seen impressive growth metrics. Recent reports show that in February 2025 alone, DeepSeek received 524.7 million visits, surpassing OpenAI’s ChatGPT, which was noted to have around 500 million visits during the same period. This leap has positioned DeepSeek prominently on a global scale.
Website Traffic and User Engagement
DeepSeek’s total website traffic surged to an impressive 792.6 million visits, with 136.5 million being unique users. However, it’s important to note that the term "unique visits" refers to cumulative monthly totals. This means that users who visit the site multiple times in different months are counted anew each month. This cumulative counting method indicates a strong platform engagement and repeat interactions, which reflect user interest and satisfaction. The startup’s market share also witnessed a significant increase, climbing from 2.34% to 6.58% within the same month.
Market Position and Comparisons
Even with these remarkable statistics, DeepSeek ranked third in terms of overall AI market share. OpenAI’s ChatGPT remains the leader, while design platform Canva holds the second spot. In the realm of chatbots, ChatGPT is still in the top position, whereas DeepSeek comes in at a respectable second place, capturing 12.12% of the market share. This ranking highlights the competitive landscape in which DeepSeek operates and the challenges it faces from established brands.
Regional Adoption Trends
Regionally, China has proven to be a leader in AI tool adoption, with notable metrics indicating 221.6 million visits to various AI platforms in February. This represents a substantial month-over-month increase of 193.2 million, demonstrating a growing interest and reliance on AI technologies within the country. India follows as the fourth-largest contributor, with DeepSeek’s chatbot garnering approximately 43.36 million visits.
The Bigger Picture in AI Usage
The overall AI industry experienced significant activity last month, with a total of 12.05 billion visits recorded across various tools. Out of these numbers, there were about 3.06 billion unique visitors engaging with AI technologies. Platforms like aitools.xyz, which tracks more than 10,500 AI tools in 171 categories, offer valuable insights into these trends, providing a clearer picture of the market dynamics and user preferences.
Key Takeaways
DeepSeek’s Growth: DeepSeek’s rapid increase in traffic has put it at the forefront of global AI tools, highlighting the increasing demand for AI-based applications.
Website Engagement: The startup’s ability to attract unique users repeatedly signifies strong user retention and engagement.
Market Landscape: Despite its growth, the competitive nature of the AI market shows that giants like ChatGPT and Canva still dominate.
Regional Insights: China’s leadership in AI tool usage sets a benchmark for the rest of the world, particularly in Asia, while India shows promising growth.
- Industry Metrics: The staggering numbers of both visits and unique users in the AI industry reflect a growing integration of AI technologies in daily activities and business functions.
By tracking these trends and understanding the competitive landscape, stakeholders in the AI field can navigate opportunities and challenges as technologies develop and user preferences evolve.