Chery, the Chinese Automaker, Employs Humanoid Robots as Sales Representatives
Chery Motors Introduces Humanoid Robots in Showrooms
Introduction to AIMOGA
Chinese automaker Chery has taken a novel approach to customer service by integrating humanoid robots into its showrooms. In mid-2024, Chery launched a robotics division that introduced AIMOGA, which stands for Artificial Intelligence with Multi-Objective Genetic Algorithm. This innovative move reflects an increasing trend in the automotive industry to incorporate advanced technology in enhancing customer experiences.
Features of AIMOGA
Speech and Language Capabilities
AIMOGA is designed to interact seamlessly with customers. The robot can walk and understand human speech, thanks to its programming powered by DeepSeek’s AI models. Notably, it is capable of responding in ten different languages, making it an inclusive and accessible presence in Chery’s showrooms.
Human-Like Motion
Chery claims that AIMOGA has a “human-like motion library.” This means it is equipped to deliver interactions that feel more organic and engaging for customers. With this technology, customers are likely to find their experience within the showroom to be both informative and enjoyable.
Technological Competence
Degrees of Freedom and Precision
AIMOGA features an impressive 41 degrees of freedom. For context, a simple human elbow joint possesses one degree of freedom. With each hand capable of 12 degrees of freedom, AIMOGA can perform complex, human-like movements with remarkable accuracy.
Enhanced Mobility and Sensors
The robot is able to walk at a speed of one meter per second. It is designed with a five-way sensor matrix, which allows for centimeter-level obstacle avoidance. This feature enables AIMOGA to navigate intricate environments effectively, making it both safe and efficient in the showroom.
Aesthetics and Design
AIMOGA is designed to capture the attention of customers not just with its functionality, but also its appearance. It is complemented by a silicone bionic face, contributing to a more relatable and approachable vibe for customers who may feel more comfortable engaging with a humanoid figure.
Showcasing AIMOGA
Chery recently showcased AIMOGA at the Shanghai Auto Show, attracting significant interest from attendees. Promotional images released on social media illustrated the robot’s sleek design and functionality, inviting curiosity and excitement from potential customers.
Media Representation
Videos have surfaced demonstrating AIMOGA’s capabilities in real-world settings. One particularly notable video shows the robot accompanying a woman in a car showroom, where it articulates features of various cars. Initial demonstrations highlighted a robotic, less natural movement, while more recent showcases have revealed smoother and more fluid gestures.
Deployment and Future Prospects
Chery has sent AIMOGA to its flagship “4S” showrooms in Malaysia, where it is currently interacting with customers. This move is part of a broader strategy to enhance the shopping experience in auto retailing. Chery has also hinted at plans to expand the use of AIMOGA to other countries, suggesting a recognition of robotics’ potential in retailing and customer engagement.
Conclusion
In light of these advancements, AIMOGA represents a fascinating evolution in the manner consumers interact with car dealerships. Chery’s innovative use of humanoid robots signifies the blend of artificial intelligence with retail, paving the way for future developments in the automotive industry and beyond.
