Donatos Pizza Transitions from DoorDash’s AI Ordering System to Revmo AI
Donatos Pizza Enhances Ordering Experience with Revmo AI
Introduction to Donatos Pizza’s New Initiative
Donatos Pizza, a well-known pizza chain, is taking a significant step in enhancing its customer ordering experience by partnering with Revmo AI. This decision is part of a broader strategy to automate phone orders and improve efficiency in their restaurants. The chain announced plans to implement this artificial intelligence (AI) technology by May, replacing its previous collaboration with DoorDash AI.
Details of the Partnership with Revmo AI
Transition to Revmo AI: As noted in their press release, Donatos Pizza will fully implement Revmo AI across its 174 restaurants. The shift from DoorDash AI’s automated features will be finalized by the end of April.
- Goals of the Implementation: Donatos aims to elevate the customer experience while increasing order conversions through this new technology. By utilizing Revmo AI, the company expects to enhance overall revenue system-wide.
Features of Revmo AI
The AI system provided by Revmo will be integrated seamlessly into Donatos’ existing point-of-sale (POS) platform. Here are some of its noteworthy features:
Secure Payment Processing: The technology is capable of handling secure credit card transactions over the phone, which adds a layer of convenience for customers.
Coupon Recognition: Revmo AI can recognize and apply discounts and coupons during the ordering process to provide a smooth transactional experience.
- Human-like Interaction: The system’s "INSANO Mode" voice engine creates a conversational experience that mimics human interaction, making it easier for customers to place orders without confusion.
With these capabilities, Donatos anticipates offering a fast and efficient process for customers while also minimizing errors and reducing wait times.
Strategic Goals and Automation
The push for automation at Donatos Pizza is spearheaded by CEO Kevin King, who took over the role in October. The company recognizes the importance of adopting technologies that enhance operational efficiency and customer engagement.
Benefits of Automation
Freeing Up Staff: By automating routine tasks like phone orders, employees can dedicate more time to customer service and hospitality. This focus not only improves the guest experience but also fosters a welcoming atmosphere.
- Revenue Growth: Automation plays a crucial role in helping Donatos achieve its financial goals, which include increasing comparable sales by mid-to-high single digits and maintaining store-level EBITDA between 15% and 20%. The company is also on the path of expanding its footprint by signing multiple multi-unit deals in various states such as North Carolina, Virginia, and Texas.
Industry Trends in Automation
The trend of incorporating automation isn’t limited to Donatos alone; many other chains are also leveraging AI technology to boost efficiency:
Taco Bell and Wendy’s are experimenting with drive-thru voice AI solutions.
Torchy’s Tacos and Beef ‘O’ Brady’s have recently adopted phone AI ordering systems.
- Portillo’s is conducting tests using computer vision technology to improve the speed of drive-thru service.
These initiatives across the industry reflect a growing recognition of technology’s role in enhancing customer service and operational capabilities.
Future Aspirations for Donatos Pizza
As Donatos Pizza aims to expand its reach, particularly in Texas where it plans to increase its locations to 100, the integration of AI technology is seen not just as a way to improve current operations but also as an essential component for sustainable growth in the fast-paced food industry.
