Four Ways Media and Entertainment Companies Are Leveraging Gemini
Enhancing Personalized Content Discovery
Gemini is transforming how media and entertainment companies engage with their audiences through AI-driven search capabilities. This technology enables brands to offer highly personalized experiences, giving users recommendations that align with their individual preferences and even their moods.
An Example from LIV Golf
A notable instance of this technology in action is LIV Golf, which, in collaboration with Google Cloud and PMY Group, has implemented Gemini to develop features that enhance viewer engagement. One standout feature, “Any Shot, Any Time,” allows fans to select the golfers, teams, or groups they want to follow during events. Additionally, viewers can access customizable highlight reels, enabling them to watch on-demand summaries from any LIV tournament round.
Understanding Viewing Habits
The integration of AI in search and recommendations also provides invaluable insights into customer behavior. Media and entertainment companies can gather data on viewing habits, preferred devices, and content performance metrics. This information allows them to create strategic plans for audience engagement, resulting in improved user retention. For example, Starz reported that after implementing AI-driven search features, their viewers were 40% more likely to engage with new content and 70% more likely to complete what they started watching.
Simplifying Creative Workflows
The advent of generative AI is prompting media and entertainment enterprises to reevaluate and streamline their often cumbersome workflows. The multimodal functionality of Gemini proves especially beneficial for minimizing the impact of repetitive manual tasks that can detract from creative efforts. It optimizes content libraries by extracting key metadata from various media types, including videos, images, and audio files. Furthermore, Gemini can refine or correct titles and descriptions, enhancing the discoverability and accessibility of content.
Automation at FOX Sports
Fox Sports is one organization that has capitalized on Gemini’s capabilities to automate labor-intensive processes. Previously, searching for and tagging video content required significant time and manual effort. Now, with Gemini’s assistance, staff can search their extensive library of nearly 2 million video clips and images using natural language queries. This advancement has significantly shortened the time needed to locate specific footage, streamlining content production for a global audience.
The Benefits of AI Integration
- Personalization: AI-driven recommendations create a tailored viewing experience.
- Efficiency: Automation reduces time spent on manual tasks, freeing up creative resources.
- Insights: Data analytics on viewer habits inform content strategy and engagement methods.
- Accessibility: Improved metadata enhances content discoverability for users.
In summary, technologies like Gemini are revolutionizing how media and entertainment companies operate, from providing personalized viewer experiences to automating processes that traditionally consumed valuable time. The future of content consumption looks brighter with innovations that prioritize user engagement and streamline creative endeavors.
