Hisense Moves Away from Google TV and AI, Embraces VEDA and OpenAI
Hisense Launches New TV Range in Australia for 2025
Hisense Australia has introduced an exciting selection of TVs for 2025, marking a departure from Google TV. Instead, this new range will run on Hisense’s proprietary VEDA operating system. This decision aligns with their strategy to differentiate from Hisense USA, which continues to utilize Google TV for its offerings next year.
Use of OpenAI Technology
Reports from Channel News indicate that Hisense is opting for OpenAI technology to power its smart features instead of Google’s AI solutions. This move may enhance the user experience with advanced functionalities tailored to consumer needs.
A Comprehensive Range of Products
Just days after announcements from competitors Samsung and LG regarding their TV lineups for the Australian market, Hisense unveiled its 2025 ULED range. The series includes a variety of models, ensuring options for every consumer budget.
- Pricing Overview:
- 50-inch U6QAU PRO: A$1,199
- 100-inch U8QAU Mini-LED Pro: A$9,999
This lineup is divided into three distinct tiers:
- Entry-level: U6QAU PRO
- Mid-range: U7QAU
- Premium: U8QAU
For the first time, Hisense includes a 100-inch option in each tier, catering to consumers looking for larger screen experiences.
Enhanced Features in the 2025 Range
Hisense’s new TVs are packed with updated features designed to improve picture quality and viewer engagement.
Hi-View Engine PRO
The U7 and U8 models will utilize the Hi-View Engine PRO, which enhances picture processing. This chip leverages real-time AI technology to fine-tune:
- Contrast
- Color
- Motion handling
Additionally, all models incorporate Quantum Dot technology, offering expanded local dimming capabilities and improved upscaling for content.
Premium Specs of the U8QAU
The U8QAU model stands out with its cutting-edge specifications, including:
- Peak brightness of up to 5000 nits
- Over 3000 local dimming zones
- Dolby Atmos 4.1.2 speaker system, expertly tuned by audio specialist Devialet
- Support for Wi-Fi 6E technology
- A Mini-LED Pro display panel
These features make the U8QAU a compelling choice for audiophiles and visual enthusiasts alike.
Features Targeted at Gamers
The U7QAU model delivers a gaming-friendly experience with significant features:
- Native refresh rate of 165Hz
- HDMI 2.1 support across four ports
- Dolby Vision Gaming compatibility
- Support for FreeSync Premium Pro, which reduces lag and provides smoother visuals
Entry-Level Offering: U6QAU PRO
The U6QAU PRO represents the entry point in the ULED lineup, equipped with an array of capabilities designed for everyday users. Key features include:
- Dolby Vision support
- HDR10+ Adaptive for enhanced viewing
- A refresh rate of 144Hz
- FreeSync compatibility for gamers
Hisense’s VIDAA U9 Operating System
All models in the 2025 lineup operate on the VIDAA U9 system, which replaces Google TV in Australia. This platform is designed to support a wide range of local and international streaming apps, aiming to enrich the viewing experience through ease of access.
Availability
The U6 and U7 series are currently available for purchase at various retailers throughout Australia. The other models, including the highly anticipated 100-inch variants, are set to launch on May 1, 2025.
With these updated offerings, Hisense continues to solidify its presence in the competitive Australian television market, intriguing consumers with both value and premium options tailored to different viewing needs.
