J&T Express Division to Implement DeepSeek AI
J&T Express Thailand’s Strategic Expansion and AI Adoption
Introduction to J&T Express Thailand
J&T Express Thailand, a leading logistics service provider, is gearing up to enhance its operational efficiency through advanced technology. The company is set to leverage DeepSeek’s artificial intelligence (AI) model as part of its strategy to broaden its customer base and improve its service offerings. Chief Marketing Officer Lily Chen highlights the company’s commitment to strengthening business development and collaborating with prominent retail brands.
Collaboration with Major Retailers
One of the significant partnerships is with Watsons, a leading retailer in health and beauty. This alliance aims to provide comprehensive parcel delivery services tailored for online channels. A notable feature of this collaboration is the ability to handle multi-parcel deliveries within a single order, enhancing convenience for customers.
Additionally, J&T Express is teaming up with 7-Eleven convenience stores, making it easier for small entrepreneurs and online buyers to drop off parcels at over 15,000 locations across Thailand. This service is expected to launch in the second quarter of the year, aiming to support small merchants in the ever-growing e-commerce landscape.
Embracing AI for Service Enhancement
The integration of DeepSeek AI represents a significant shift in J&T Express Thailand’s operational strategy. The company has previously implemented this AI technology in its operations in China, allowing it to optimize sorting processes and customer service efficiency. This modernization aligns with the growing demand for logistics solutions and aims to maintain J&T’s position as the primary private delivery service in Thailand.
J&T Express has experienced impressive growth, with parcel volume increasing by over 40% for two consecutive years. The implementation of AI will further streamline operations from sorting centers to customer interactions, ensuring the company remains competitive as it faces intense market competition.
A Closer Look at the Southern Bangkok Sorting Centre
The Southern Bangkok Sorting Centre, located in Samut Prakan, serves as a key logistics hub for J&T Express. Spanning 150,000 square meters, this facility is the largest integrated logistics center in Southeast Asia and boasts the capability to handle over 7 million parcels daily.
In addition to parcel sorting and distribution, the center also features a 70,000 square meter warehouse dedicated to e-commerce order fulfillment. This facility supports the delivery of single items and can manage up to 150,000 orders per day, making it a vital asset for both business-to-consumer (B2C) and business-to-business (B2B) operations.
Competitive Landscape and Future Plans
The last-mile delivery segment in Thailand is becoming increasingly competitive. However, Lily Chen emphasizes that while competition is fierce, price wars among logistics providers are expected to subside. J&T Express aims to focus on profitability without engaging in pricing battles.
Furthermore, the company is contemplating the introduction of a same-day delivery service in Bangkok and surrounding areas, contingent on customer demand. This potential service expansion reflects J&T Express’s commitment to adapting to the needs of the market while providing exceptional logistics solutions.
Summary of Services Offered
Key services offered by J&T Express Thailand include:
- Parcel Delivery: Reliable delivery services across major e-commerce platforms.
- Multi-parcel Delivery: Facilitating deliveries with multiple items in a single order.
- Convenient Drop-off Locations: Over 15,000 drop-off points at 7-Eleven stores.
- Fulfillment Services: Comprehensive storage and distribution solutions for various businesses.
Through these initiatives, J&T Express Thailand is poised to solidify its position in the logistics sector, ensuring efficient and customer-focused delivery services across the country.
