Meta AI Launches Officially in the MENA Region

Meta AI Expands in the Middle East and North Africa
Meta has recently announced that its AI assistant, known as Meta AI, is now being made available in the Middle East and North Africa (MENA) region. This rollout aims to empower users by providing a versatile tool for learning, creativity, and connectivity, tailored to their preferences and needs. The new features have already become fully accessible in key markets, including the United Arab Emirates, Saudi Arabia, Egypt, Morocco, and Iraq.
Easy Access Across Multiple Platforms
Meta AI can be found across Meta’s broad range of applications, including Facebook, Instagram, WhatsApp, and Messenger. Users can easily access it through a striking blue circle icon without any required registration. Moreover, Meta AI can also be seamlessly incorporated into group chats. Simply type ‘@Meta AI’ to call upon its capabilities, making it perfect for activities like brainstorming and planning. For example, if a group of friends is looking to plan a spring getaway and wants suggestions for island destinations within a six-hour flight from the UAE, they can mention @Meta AI in the chat, and the assistant will provide tailored ideas in real time.
Powerful Features of Meta AI
Meta AI is powered by Llama 3.2, which is Meta’s largest and most efficient open-source large language model. It offers users the ability to generate text and create or animate images directly within various Meta applications. The image-generation feature can be accessed by typing “Imagine” followed by a description of the desired image. For instance, if you type "Imagine a tiger wearing a vest drinking tea at a café," Meta AI will generate that image instantly and even provide options to animate it.
Arabic Language Support
With this expansion, Meta AI also introduces support for the Arabic language. This connectivity will allow more individuals across the MENA region to utilize its features comfortably.
Celebrating the Launch
To celebrate the introduction of Meta AI in MENA, Meta is launching a campaign titled “Elevating Every Moment.” This initiative will help users make the most of Meta AI through helpful tips, practical applications, and deeper explorations. The campaign will feature collaborations with popular regional influencers on Instagram, such as Yara Boumonsef, Amro Maskoun, and Abdullah Al Sabe, who will offer insights into effective usage of the AI tool. An educational series on the official Meta Arabia page will provide guidance on creating effective prompts, ensuring users can leverage this tool for both professional and personal tasks.
Everyday Applications of Meta AI
Users are already finding many ways to utilize Meta AI for various creative projects and practical tasks. From art to home decoration and even fashion inspiration, the assistant is proving to be a valuable resource. The image generation feature has seen particular interest, and it will be intriguing to observe how users in the MENA region creatively utilize these AI capabilities.
Innovative Features on the Horizon
Meta AI is designed to be user-friendly, providing countless opportunities to enhance everyday experiences. With the gradual introduction of new updates, users in the MENA region can expect exciting multimodal features in the future. These features may include simultaneous dubbing for Reels content, advanced image editing options, and the unique “Imagine Me” function, which creates customizable portraits that can be edited in real-time. Furthermore, Meta AI will soon offer sophisticated tools to assist users in crafting captivating captions for their social media posts, simplifying the process of creative expression and connection.
As Meta AI continues to grow, it is on track to become the world’s most popular AI assistant, boasting nearly 700 million active monthly users and offering services in 42 countries and 13 languages.