Meta Enhances Its AI Products for Greater Intelligence and Utility
In the past year, Meta has launched various artificial intelligence (AI) tools designed to enhance learning, creativity, and connectivity among users. Keeping safety and responsibility in mind, Meta AI aims to become the leading AI assistant globally. Currently, over 400 million individuals use Meta AI each month, with 185 million engaging with it weekly through various platforms. At the recent Connect event, Meta unveiled new multimodal features powered by the advanced Llama 3.2 models, which enhance the enjoyment and functionality of Meta AI products.
Meta AI: Now with Voice Interaction
You can now interact with Meta AI using your voice through apps like Messenger, Facebook, WhatsApp, and Instagram Direct Messages. This feature allows users to ask questions, seek explanations, or even request jokes, with Meta AI responding audibly.
As this feature rolls out, users can select from a variety of voice options, including well-known personalities such as Awkwafina, Dame Judi Dench, John Cena, Keegan-Michael Key, and Kristen Bell.
Enhanced Photo Interactions with Meta AI
Meta AI can now analyze and answer questions about the photos you share in chats. For instance, if you upload a picture of a flower during a hike, you can ask Meta AI to identify it. Alternatively, if you’re curious about how to prepare a meal, uploading a picture of the dish will allow Meta AI to provide cooking instructions.
If you need help with photo editing, you can send an image to Meta AI and specify what you want changed or added. For example, you can alter your outfit or change the background to something more vibrant, like a rainbow. Additionally, Meta AI’s new backgrounds feature can analyze your photo and generate fun backgrounds for sharing on Instagram Stories.
AI Translation Tools for Creators
Meta is testing a translation tool that automatically translates the audio of Reels, increasing accessibility for viewers who speak different languages. This tool employs automatic dubbing and lip syncing to replicate the speaker’s voice in another language while matching their lip movements. Initial tests are being conducted on Instagram and Facebook, translating content primarily from Latin America and the United States between English and Spanish, with future plans to expand to more creators and languages.
Upgraded Features on Facebook and Instagram
Expanded “Imagine” features allow users to visualize themselves as superheroes or other characters directly in their feeds, Stories, and Facebook profile pictures. Users can easily share these AI-generated images for friends to see and interact with. Meta AI can also suggest captions for Stories on Facebook and Instagram, and you can now personalize themes in Messenger and Instagram DMs, modifying backgrounds and text colors to enhance the chat experience.
AI Tools for Businesses
Meta is broadening its AI tools for businesses, particularly for those utilizing click-to-message ads on WhatsApp and Messenger. These tools enable businesses to set up AI systems that can engage in customer interactions, provide support, and facilitate transactions. They assist in answering common questions, discussing product details, and completing sales, enhancing customer engagement and boosting sales potential.
Additionally, the adoption of generative AI ad tools is growing, with over one million advertisers embracing these features, resulting in the creation of 15 million ads within the last month. Campaigns using Meta’s generative AI ad tools have reported an 11% increase in click-through rates and a 7.6% increase in conversion rates compared to those that did not utilize these features.
With advancements in voice interaction, image recognition, and business tools, Meta’s AI technology is becoming smarter, more enjoyable, and increasingly beneficial for users. Continuous updates and improvements ensure that the platform remains aligned with user creativity and everyday needs.
