Musk’s ‘Grok’ Experiences User Growth, Rivaling China’s DeepSeek for Second Most Popular Platform
Surge in Users for Elon Musk’s Chatbot ‘Grok’
Elon Musk’s generative artificial intelligence (AI) chatbot, Grok, is experiencing a substantial increase in its user base. As the digital landscape grows, Grok is vying for attention alongside other well-known chatbots, including OpenAI’s ChatGPT and China’s DeepSeek.
User Growth Statistics
Recent data from market research firm SimilarWeb highlights that Grok, developed by Musk’s AI company xAI, attracted an average of 16.5 million web visitors daily in March. This impressive figure positions Grok as a strong competitor against DeepSeek, which experienced a drop in users.
Comparing User Numbers
- ChatGPT: Over 500 million weekly active users
- Grok: 16.5 million daily visitors in March
- DeepSeek: Decreased visitor numbers by 25% from February
David Carr, an editor at SimilarWeb, emphasized that while Grok’s numbers are modest compared to ChatGPT, they reflect a significant competition for the second spot in the AI chatbot market.
Reasons Behind Grok’s Popularity
The latest version, Grok 3, released in February 2023, has played a significant role in its surge. Musk touted Grok 3 as “the smartest chatbot in the world,” which may have captured user interest.
Key Factors Contributing to Growth:
- Standalone Mobile App: xAI launched Grok as a separate mobile application, making it easily accessible to users.
- Free Access: Making Grok available for free has boosted its appeal to a larger audience.
- Incremental Updates: Regular updates and improvements are keeping users engaged and drawing in new ones.
Mobile App Success
According to app analytics firm SensorTower, downloads of the Grok mobile app surged more than tenfold in the week after its release on February 24. This significant increase translated into a rise in daily active users (DAU):
- DAU in the U.S.: Increased by 2.6 times
- Global DAU: Increased by 5 times
This impressive performance underscores the effectiveness of Grok’s marketing strategies and user engagement efforts.
Competitive Landscape of AI Chatbots
The AI chatbot sector is highly dynamic, with several platforms witnessing growth. For instance, Google’s AI model Gemini and Microsoft’s Copilot also reported increases in their daily visitors in March:
- Gemini: Average daily visitors rose by 7.4% to 10.9 million
- Copilot: Increased by 2.1% to reach 2.4 million daily visitors
The Future of Grok
While Grok’s growth trajectory is notable, it is essential to consider the ongoing competition in the AI chatbot field. As more developers enter this space and existing platforms improve, the race for user engagement is sure to intensify. As Grok continues to adapt and evolve, its impact on the market will be closely watched by industry experts and users alike.
With the rapid advancements in AI technology and increasing user expectations, the future for Grok and similar AI chatbots holds substantial potential, shaped by their ability to cater to the needs of a diverse audience. As the technology progresses, it will be interesting to see how Grok maintains its momentum and competes with industry giants.
