Schema Enhances Microsoft's LLMs (Copilot) For Improved Content Understanding

Understanding the Use of Schema Markup in Language Learning Models (LLMs)

The Role of Schema Markup in SEO

Schema markup is a powerful tool in the world of SEO (Search Engine Optimization). It is a type of structured data that helps search engines like Google and Bing better understand the content on web pages. This structured data enhances the way search engines display results, which can improve visibility and click-through rates for website owners.

LLMs and Their Relationship with Schema Markup

Recently, the discussion in the SEO community has centered on whether Language Learning Models (LLMs) utilize schema markup and structured data. LLMs such as Microsoft Bing’s Copilot, Google’s Gemini, and OpenAI’s ChatGPT are at the forefront of this conversation.

Fabrice Canel, Principal Product Manager at Microsoft Bing, has confirmed that schema markup does play a role in how their LLMs process data. During a presentation at the Search Marketing Expo (SMX) in Munich, he stated that schema markup assists Microsoft’s LLMs in understanding web content more effectively.