Weekly AI Spotlight: Web Scraping for Product Marketers with Google Gemini
Product marketers need current information to sharpen their messaging, keep an eye on competitors, and grasp customer opinions. Traditionally, this meant manually visiting various websites, gathering data into spreadsheets, and analyzing heaps of information—it’s a time-consuming and frustrating task. This manual approach can lead to mistakes, is hard to scale, and pushes back decision-making. This is where web scraping can make a significant difference.
Understanding Web Scraping
Web scraping is an automated technique for extracting information from websites and organizing it in a way that’s useful. However, standard web scraping tools like BeautifulSoup and Scrapy often require programming skills and complicated setups that many marketers find challenging to use.
Google Gemini simplifies this process, enabling product marketers to gather structured data from any webpage—even dynamic content like scrolling reviews—without the need for coding.
How to Access Google Gemini
To get started with Google Gemini, simply visit https://aistudio.google.com/apikey.
Advantages of Using Google Gemini
- Monitor Competitors: Easily extract pricing, features, and customer feedback from rival sites.
- Understand Customers: Gather product reviews and discussions from social media for sentiment analysis.
- Track Market Trends: Collect industry reports and real-time insights from various sources.
Utilizing Customer Feedback for Product Positioning
Imagine a product marketer at a SaaS company wants to analyze customer reviews from a competitor’s pricing page to identify pain points and positioning strategies. Here’s how they can leverage Google Gemini for this task:
- Open Google AI Studio: Log into your account.
- Access the Stream Realtime Option: Look in the left panel.
- Select Enable Screen Sharing: This lets Gemini access visible data on your screen.
- Go to the Review Section: Visit the competitor’s website and locate the reviews.
- Use Voice Commands: Say, “Extract all visible customer reviews into a structured format.”
- Scroll and Capture: Gemini will automatically collect data as you navigate, organizing information by reviewer name, date, rating, and full review text.
- Export and Analyze: Use the cleaned data for analysis to identify gaps in the competitor’s offerings.
Unique Features of Google Gemini
- No Coding Needed: Unlike traditional scrapers, Gemini utilizes natural language commands, making it accessible to all users.
- Dynamic Page Handling: It can scrape content that requires you to scroll without any manual effort.
- Structured Data Output: Gemini delivers organized data that is ready for analysis, allowing for immediate insights.
Mint’s ‘AI tool of the week’ is featured in Leslie D’Monte’s weekly TechTalk newsletter. You can subscribe to Mint’s newsletters to have them sent directly to your inbox.
Note: The recommendations and tools highlighted here have been tested internally to demonstrate their value. Our endorsements are independent and not influenced by the tool creators.
Jaspreet Bindra and Anuj Magazine are co-founders of AI & Beyond.
